A premier financial advisory firm empowering the Gulf.

Flatrace was founded with the goal of helping our clients create maximum value and achieve sustainable results by not only the most appropriate strategy but also implement the changes to deliver results. The firm tailors its advisory as per the unique needs of the client’s industry, geography, culture and values. 

Our Mission

Flatrace is an global boutique advisory firm focused on successfully guiding clients through regulatory, strategy and investment complexities. The firm’s rich expertise, derived through working with some of the world’s top governments and corporates, aids clients in expanding their footprint and maximizing value.

Over 2 Decades of Industry Experience

Our team brings a diverse experience across working with some of the largest public and private sector organizations where it helped scale and deliver multi-billion dollar projects. Our seasoned professionals work with clients to identify their strengths, weaknesses as well as possible options and hurdles that might affect the company’s goals, strategies, or position in the industry.

Global Reach & Local Focus

The rapid pace of economic, political and regulatory change can make protecting and enhancing enterprise value particularly difficult, especially if the business interests are in multiple jurisdictions. A keen understanding of the international landscape coupled with local knowledge and cultural awareness are essential in successfully transacting business on a global scale.

That’s where Flatrace’s deep know-how of navigating through all phases of corporate growth across multiple jurisdictions can help. These relationships allow us to provide cutting-edge and timely advice and help implement the recommendations.

Our Team

The team has advised on many of the most high-profile financial restructuring projects in the Gulf Region.

Marwan Abedin is CEO and Founder of Flatrace, providing the strategic vision and leadership for the firm. He has served as a CEO, Chairman and/or Board Member for a number of Government, private and publicly-held entities, including CEO of an Investment Fund within the Government of Dubai.

Dr. Wajdi Al Daghma is a seasoned business leadership specialist with 20+ years of healthcare experience and business acumen. Prior to joining Dubai Healthcare City, he was the Regional Director of Welchallyn MENA, Turkey & Greece. Dr. Wajdi also served as a consultant for major international projects like Panama global healthcare city.

Leadership experience in reputed Middle Eastern banks – Commercial Bank of Dubai, Qatar Islamic Bank, and others. Successful track record across MENA & South Asia in leading organizational transformation initiatives in Public Sector, Local/Regional and MNC Banks. Digital Transformation leadership initiatives from concept to execution.

Prasad has 25+ years of experience with a strategic mindset covering the areas of Corporate Finance, Corporate Banking, Private Investments of His Highness Offices in Dubai. Prasad has worked in various capacities such as Corporate Banker, Chief Financial Officer and Investment Advisor.

Accomplished, seasoned professional with over 27 years of experience in Corporate Finance, Strategic Business Planning, Commercial, Legal & IT. Motivational leader and "hands-on" team contributor, can oversee multiple responsibilities simultaneously in a fast-paced, time sensitive environment.

Let’s get in touch to explore how we can help.